With a series of cloud services provided by the company, we had to bring it to the people’s notice that CNet is no ordinary brand.
First of all, there is already an information – networking service called CNet. Not letting that overshadow this startup, we had to really make a strong image for it. Striking logos, colour palettes, content and structure.
When starting with the branding, everything needs to be connected. From the logo to the company’s purpose. Nothing can be out of line. We incorporated this very thought into the whole process.
There were three main services; voice, video and data over cloud had to be brought to the front seat. The logo was structured that way and so was the colour palette. It started with a series of agreements as well as disagreements and slowly we started understanding their thought process.
We made an overall project which covered all the corners for a perfect start-up branding. Executing the marketing and communication design for the company where the complete profile was designed from scratch. Designing flyers, email marketing structure and setting up the default templates of the brand according to the palette set for it. Creating an identity from colour to communication, all were developed in order.
They were able to come on the same page with us and finally we could deliver a product that we both agreed on and were proud of. Even though they were a start-up, their branding was done very strongly and enough to compete with market players such as HPE and orange communications. They were able to reach their potential and find the right customers for their clients.
All in all, it was an all-around project where nothing was kept for the chance. Nothing is there for no reason. Every small detail has some meaning because of which it is placed there.
The work delivered by Vivek in terms of logo design, brand identity creation and marketing communication was up to the mark and we are very satisfied with it. We highly recommend his services for future projects. The innovation brought to the project was advanced and unlikely to be seen anywhere else.
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