Nothing ever goes as planned, ever. Period. You need to have constant improvisations, keep a constant check. Sometimes everything is not in our hands. But we can always be prepared and try to correct the mistakes beforehand. Today we are going to talk about some rookie mistakes which can be avoidable.
- The logo has too many elements.
- Missing out your basic values.
- Not trying to follow the branding guidelines.
- Trying to jump on trends, copying someone’s essence.
- Forgetting your X-Factor.
- Not understanding your audience.
These are some of the basic but common mistakes which can start as a small correction but over time drive away your brand.
Your logo is the first and biggest impression. If you get that wrong, your next process, however nice, would go in vain. Your logo is like the entrance to the shop. Until customers don’t enter from the door and enter the shop, how can they see the goodness of your products? It should speak what you stand for, from the letters, the colours and the basic orientation.
Your values are what makes you a brand. You need to have the perfect tagline or mission statement to define what you are and for whom you are. A good mission statement doesn’t just mean funky words or long words. It should reflect your purpose. Think Different, is the tagline of Apple which perfectly describes them and what they have to offer to the world. Apple is always known to do something different and they reflect a class like no other. This is what their mission statement conveys. There are no big words, no funny puns but just two words that show what they are. This is what you should aim for.
- Colour increases brand recognition by up to 80%.
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- 33% of the top 100 brands use the colour blue in their logo
- In 1957, the two most popular fonts for logos, Helvetica and Univers were created.
- Of the top 100 brands in the world, 95 only use maximum of 2 colours in their whole colour palette.
- An average logo lasts for 10 years.
Never try to jump on anything just because it’s trending. You should always remember that a trend lasts shorter than your character. In today’s world of fast social media and the internet, there are hundreds of trends every day. But that does not mean you have to cling on to every single one and lose originality.
Be significant for something, unless you want to be forgotten overnight.
With all said and done, they always say that precaution is better than cure. That’s why when working on your brand, always keep these points in mind so that you can jump faster than your competitors.
